Safavieh is a leading manufacturer and importer of fine rugs. Safavieh's award-winning original collections range from the finest antiques and reproductions to the most fashion forward, contemporary rugs. Safavieh offers a wide variety of transitional area and accent rugs of both Oriental and contemporary designs: wool, hand-tufted Classics, Hampton and Soho.
The Soho Collection is Safavieh’s response to market demand for clean, transitional design in rugs that work equally well in traditional and contemporary homes. The collection’s unique purity and clarity of the color is achieved by selecting only the purest premium New Zealand wool as a canvas for Safavieh’s exciting new color palette. Many of the designs in the Soho collection are accented with viscose for silky softness to outline patterns, and further highlight the softness of the wool. This innovative collection is hand-tufted in India.